Case Study: Data-driven, geographic, NDIS market research and insights
Challenge
Our client, an NDIS provider, has a geographic footprint in regional Australia. They wanted to identify geographic growth opportunities across and beyond their existing footprint.
Solution
Smarterknowledge delivered a market research tool based on our Commpact platform, and accompanying reports that identified and prioritised the highest opportunity locations for NDIS supports and services. This analysis was presented and visualised in an interactive web-based tool with maps and visuals highlighting the opportunity locations as well as allowing the interrogation of the data.
A custom overall ‘opportunity score’ was calculated to answer ‘where should we expand?’ The overall ‘opportunity score’, customised according to the NDIS market, had the following sub-components:
- Overall demand score: an indication of demand
- Overall suitability score: an indication of where it would be easiest to deliver services
- Overall supply score: an indication of the competitive landscape and where current competitors were located
Result
The result was an actionable, prioritised list of high opportunity locations for our client to consider the expansion of NDIS supports and services. The client’s executive and board were able to answer the following questions:
- What is the size of the market within the current geographic footprint?
- How big is the market in neighbouring geographic locations?
- Which specific locations have the highest demand or suitability, lowest supply (competition) or highest overall opportunity? What are the unique market conditions of these locations that make them special?
- How does the answer to the above questions change when looking at a specific cohort of the market? For example, where is the greatest need according to age, level of function, or primary disability?
- Who are the competitors operating in each of these locations?
Our client now has market research tailored exactly to their service offerings and markets, which they can now use to make strategic decisions and investments, founded on data-driven evidence.
