Geographic Strategy

Optimising the location of programs, products & services, workforce, facilities, and assets

GEOGRAPHIC STRATEGY  helps organisations optimise the distribution and location of programs and services, workforce, facilities, and assets. We ensure services are optimally located based on supply/demand analysis. We identify gaps and opportunities for prioritisation and investment. Geographic strategy is allocating the right resources, to the right place at the right time.
Regional Growth Strategy
Workforce Optimisation
Geographic Expansion Strategy
Geographic Market Share
Achieving Government Targets

Your questions, answered

  • Are our programs and services being offered in the right location?
  • Can our existing resources meet the current demand?
  • Where are our opportunities for expansion or growth?
  • How should we respond to changing workforce needs (WFH/hybrid)?
  • Is our distribution of resources reflective of the varying levels of demand in locations?
  • Do we understand local needs and priorities? How might this influence our strategy?
  • What are the local geographic boundaries we should consider in delivering against strategy?

Your data: sliced and diced

ABS areas such as Statistical Areas, Remoteness, or Post office area (postcodes)
Federal, state, or local government electoral areas
Primary Health Networks,
Aged Care Regions
Employment Regions
Fire Hazard/Flood Prone Zones

Creating powerful stories
through data visualisation

We use our Commpact platform to visualise the data and help tell a powerful story. This might be through tools you can engage with such as zoom in/out maps with interactive filters and features. Or we can present findings and insights through videos and presentations.

Improving outcomes
and having an impact

Our experience spans government, healthcare, aged care, social services, sporting organisations, not-for-profits, financial institutions, and higher education. The analysis we provide has helped inform decisions about location of service centres, workforce numbers, digital marketing strategy, and service delivery models. Our geographical analysis ensures decisions about acquisition, expansion, and growth are guided by data-driven evidence. Read more about our geographic strategy work in our case studies.

Want to know more?

Given the visual nature of our work it’s best demonstrated in person or online. We can show you some different examples and approaches so you can get some ideas about how geographic strategy can help your organisation.